Coinciding with Expo 2015, the greatest world event of the year, the Consortium for the Protection of the Gorgonzola Cheese, has invested heavily in an advertising campaign to achieve extraordinary visibility, structured around different and complementary media, in order to tell the expected 20 million plus visitors about Gorgonzola cheese.
Starting from the fully decorated trams, to the incredible advertising hoardings, from innumerable cantilever roofs of the metro, to backlit posters, and to the decorated shuttle which can be seen in the centre of Milan and in the iconic locations of the fashion district.
And that’s not all. Several hoardings in different sizes, as well as digital displays on the metro lines 1, 2 and 3 have been planned.
Well, all the most dynamic ideas and solutions shall be used, and wherever one shall stand and look in any corner of Milan, an image of Gorgonzola cheese will be seen.
We shall keep you up to date regarding the forthcoming initiatives and where you may experience them live: whether you go to the Expo or you are just strolling around Milan.
See you soon…