Gorgonzola PDO is an Italian excellence that speaks the languages of more than 80 countries around the world and arrives on European, American, Australian and Far Eastern tables.
The main goal of Consorzio Gorgonzola has always been to promote Gorgonzola PDO in order to make its characteristics and nutritional properties known in a correct way and to promote communication activities that increase the fame of Gorgonzola in Italy and abroad. For this reason, in September an international Digital campaign started, which will last until December, contacting over 150 million potential consumers in the world and involving also the younger public.
Within the most visited cooking portals in their respective countries, with recipes, articles, newsletters and influencers, the “digital surfers” of Australia, Austria, Belgium, Denmark, Great Britain, Romania, Sweden, France, Germany, Holland, Poland and Spain will be able to discover the unique characteristics and myriad uses in the kitchen of Gorgonzola PDO (in the last six countries mentioned, the activity is carried out in collaboration with ICE – Italian Trade Agency).
The campaign, which benefits from the official website in 11 languages, also envisages the opening of new social channels on Facebook and Instagram, which will thus be constantly covering 18 countries, adding Australia, Canada, South Korea, Japan, Switzerland and Ukraine to the existing 12 in order to continue increasing awareness of Gorgonzola PDO abroad.
