From June 25 to June 27, the Consortium for the Protection of Gorgonzola Pdo Cheese participated in the Summer Fancy Food in New York, a traditional event dedicated to food specialties in the United States that last year was attended by 6,000 buyers and more than 1,800 exhibitors from about 30 countries around the world.
The Summer Fancy Food is a crucial appointment for manufacturing companies wishing to enter or consolidate their presence in the U.S. market, but also to reaffirm the quality and unique taste of Gorgonzola Dop compared to the many imitations in the American market. In general, Italian agri-food products cover 7.5 percent of Italian exports to the U.S., worth 6.5 billion euros, and among them is Gorgonzola Pdo, which in 2022 saw as many as 32,234 wheels fly overseas with a trend in the first months of this year of about 10 percent growth.
That of Americans with Gorgonzola, after all, is a well-established love affair. According to a 2019 survey by Assocamerestero, which analyzed Made in Italy agri-food consumption trends among 550 food & wine influencers from the United States, Canada and Mexico, Gorgonzola is among the three most loved Italian foods (39.3 percent of the total sample prefers it). In addition, nearly 70% of the influencers prepare traditional Italian recipes more than 3 times a week, and 41% of the sample orders Italian food online at least once a week.
But how is Gorgonzola PDO cheese consumed by Americans? First of all, to flavor make more original typical preparations such as sandwiches and toast or combined with sweet potatoes, baked or as a flan.