Tourism is a key driver of growth in the sector of certified products, including PDO and PGI. This was highlighted by the 2024 European reform of Geographical Indications, which was implemented on June 3 via a specific decree issued by the Ministry of Agriculture, Food Sovereignty, and Forests (Ministerial Decree No. 264637). As some designations have already been demonstrating for several years, part of their value also stems from the ability of local areas to attract visitors seeking food and wine experiences. With this in mind, various initiatives are underway in the two regions where Gorgonzola Pdo is produced—15 provinces spanning Piedmont and Lombardy.
In the “Gusto” section of the Visitpiemonte.com website, the Piedmont Region promotes various itineraries dedicated to local food and wine excellence. From the wine-growing landscapes of the Langhe, Roero, and Monferrato—UNESCO World Heritage Sites—to the Alpine valleys, from the lakes to the plains, and finally to the largest rice paddies in Europe in the Novara and Vercelli areas, the birthplace of the much-loved Gorgonzola Pdo risotto.
Lombardy, another major production region, also boasts enchanting destinations for a day trip or summer vacation, such as the Lake District. From Milan, for example, you can reach Como, Laveno, or Stresa by either regular regional trains or historic trains. Trenord also offers the free Fuori Stazione guide to help you discover trattorias, restaurants, and culinary hotspots—all easily accessible by train—where you can savor the world’s most famous blue cheese.
A day trip, a weekend getaway, or a longer stay can become unforgettable thanks to exploring the production sites and the stories of the artisans who passionately craft high-quality products every day—products that are the very soul of food and wine, such as Gorgonzola Pdo.
